Wren designer Melissa Coker first worked with power stylist and Lula editor in chief Leith Clark on several short fashion films for the label, starring the likes of Tavi Gevinson and Gia Coppola. At the time, they were designer and stylist. But then, the ideas started to bubble up. “We were on set and I was looking at the clothes, saying, ‘What if you did it like this?’ or ‘Maybe this should be like that,’” Clark recalled. “Eventually she was like, ‘Why don’t you just design a collection?’”

Acne Studios has rarely met an out-of-the-box idea it hasn’t liked. So though for most labels, publishing its own limited-edition collection of rodeo-rider portraits from a mid-century physique photographer wouldn’t be the first order of business, here it is. And so last night, with its usual clutch of models in tow—Hanne Gaby Odiele, Jacquelyn Jablonski, Ji Hye Park, et al.—Acne launched Rodeo, a hardbound book of photos from the collection of New Yorker critic Vince Aletti. Must be something in the air lately.