It’s been fifteen years since Nevena Borissova’s indie-boutique-turned-cult-retail-sensation Curve opened its doors on L.A.’s Robertson Boulevard. “I was only 23 years old when it started, and I had no idea what I was doing,” recalls Borissova, who notes that her international clientele are the sort to buy “style over fashion. Robertson wasn’t cool at all…we were the first, and we’re kind of the last, because now I call all the stores pop-ups—opening and closing within a year.”