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The New Target

These days, there are certain designer milestones that indicate success—collaborating with Target has become one of them. Fresh from rolling out its latest designer collaboration with Jason Wu, the Minneapolis-based megastore is wasting no time tapping the nation’s latest style stars. Today, it unveiled its new design partnership project, dubbed The Shops at Target.

Target Launches Specialty Shops

Target is locking in its one-stop-shop status by unveiling The Shops at Target, a rotating lineup of mini boutiques featuring limited-edition, affordable merch sold exclusively online and in stores. The first coterie of collaborators include San Francisco’s The Candy Store, Aspen's Cos Bar cosmetics shop, Boston's Polka Dog Bakery for pooch-friendly accessories, Connecticut's Privet House for home goods and The Webster, Miami's hautest designer den. The first roll-out will launch May 6 in New York with 400 products, ranging from $1 to $160. After a six week period, a new set of U.S.

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