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Aritzia Launches Its #FallForUs Social Media Campaign

In today’s social-media-addicted culture, launching a successful brand campaign doesn’t require a blockbuster advertising budget or smooth-talking ad man, à la Don Draper. After all, who pays attention to billboards now when we’re all glued to our iPhones? These days, all it takes to go viral is a creative concept, a catchy hashtag, and engaging the right people (with good looks and lots of followers, of course) across multiple digital platforms.

Lyst Is Getting A New Look

Lyst, the e-comm platform that curates clothing from various big retailers, brands, boutiques, and other e-tailers, is undergoing a major re-branding led by creative agency Wednesday. The company allows you to track your favorite items from multiple shopping venues all in one place. Can’t find that elusive Isabel Marant “Idoha” blanket jacket in the U.S.? Was […]

Dior And The Princess Grace Foundation Align Forces On A Trio Of Galas

When the Princess Grace Awards Gala returns to Los Angeles this October after a three decade-long sabbatical, they’ll have a new partner in tow: Christian Dior. Marking the beginning of a three-year partnership between the Princess Grace Foundation-USA and the maison, the duo will also roll out accompanying galas in Monte Carlo in 2015 and New […]

Michel Gondry Talks His New Film, His Surreal Visions, and The Importance of Cinematic Humanity

If Michel Gondry’s films such as The Science of Sleep and Eternal Sunshine of the Spotless Mind are known for the liberties they take with reality, his latest, Mood Indigo, fairly flies in the face of it. Following the acclaimed indie The We and the I (and 2011′s somewhat less-than-acclaimed blockbuster The Green Hornet), Gondry has returned to his native France and pulled out all the stops when it comes to art direction and sheer whiz-bang whimsy.

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