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Aritzia Launches Its #FallForUs Social Media Campaign

In today’s social-media-addicted culture, launching a successful brand campaign doesn’t require a blockbuster advertising budget or smooth-talking ad man, à la Don Draper. After all, who pays attention to billboards now when we’re all glued to our iPhones? These days, all it takes to go viral is a creative concept, a catchy hashtag, and engaging the right people (with good looks and lots of followers, of course) across multiple digital platforms.

Lyst Is Getting A New Look

Lyst, the e-comm platform that curates clothing from various big retailers, brands, boutiques, and other e-tailers, is undergoing a major re-branding led by creative agency Wednesday. The company allows you to track your favorite items from multiple shopping venues all in one place. Can’t find that elusive Isabel Marant “Idoha” blanket jacket in the U.S.? Was […]

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